Case Study: MLP Properties
The Woolsey Studio team understood our goals, paid attention to our budget, and created a design that was a magnet for our target market. — Byan Aston, MLP Investments
MLP is consistently ranked as one of the top 50 residential developers in the country. They manage the entire process from land procurement, to entitlement, to design, to construction, to ownership. They have local architects across the nation in the cities where the projects take place who do the initial work and then they hire us to adjust those designs to hit their target market. We analyze the marketing studies, create a physical brand, propose adjustments to the architectural design documents, and create the interiors for all of the sales components (leasing office, clubhouse, model unit). We have done numerous projects for MLP and it is difficult to find the data on how much faster the units leased but we do know that during the tough downturn they were able to sell one of their properties that we branded for the price they wanted.